The Crip Life™ Advertising Strategy PWYC

AD in white with a green grass background on a blue tile.

The Crip Life™ advertising strategy is “Pay What You Can (PWYC).” We know this is very different to most if not all, online magazines.

PWYC is a business model that does not insist upon set prices for its goods or services. Instead, it asks clients to pay what they feel the product or service is worth to them. We have taken this one step further by adding what your organisation can afford to pay. Our rationale for adopting this version of PWYC is as follows:

  • It makes advertising accessible to all
  • Recognises that micro and SMEs and charities have small budgets
  • Places potential clients at the heart of the advertising process
  • Enables Crip Life™ to generate enough revenue to cover costs and perhaps, one day, to provide Joanna and Emma with a modest income and grow our team.

We want to place advertising for a wide range of clients as possible. So, whatever your size of organisation, if you want to share a personal story with our readers, promote a product or service, or have your research published contact Joanna Baker-Rogers.

For more information on our advertising strategy, read our Crip Life™ Media Pack 2024. (If you prefer, we also have a Plain Text version).

Also, view our Crip Life™ Advertising Offers 2024. (We also have a Plain Text version)

Furthermore, check out our other paid content and have a read of our advertising service reviews posted by previous companies and organisations that have advertised with Crip Life™.

Other ways to work with us

Alternatively, we offer cross-promotion opportunities for businesses and organisations.

We also welcome voluntary writers and we are open to personal stories.

Furthermore, we are calling all disabled researchers to publish their academic work relating to disability studies.

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