Crip Life™

Dismantling disabling barriers one article at a time

The image is an infographic illustrating the "Hierarchy of road users," with a focus on vulnerability levels. The design features a gradient background transitioning from light blue at the top to white at the bottom. At the top right corner, there is a blue and green "Safer Mobility" logo from Surewise, featuring an icon of a mobility scooter. The title "Hierarchy of road users" is written in bold green and blue text. A horizontal arrow spans the image, indicating a spectrum from "Most vulnerable" on the left to "Least vulnerable" on the right. The infographic depicts different types of road users along this scale: - On the most vulnerable end, there is a pedestrian, a mobility scooter user (highlighted with a magnifying glass effect and a red question mark), and horse riders. - In the middle, cyclists and smaller vehicles like cars are shown. - On the least vulnerable end, larger vehicles such as vans and trucks are depicted. The image emphasizes the importance of road safety and awareness, particularly for more vulnerable road users like pedestrians and mobility scooter users.
The image is a promotional banner for a podcast called "My Voice Podcast." The banner has a purple background with white text and includes the podcast's logo, which features a microphone icon and the tagline "Amplifying Unheard Voices." The text on the image reads: **"Giving disabled people from ethnic minorities a voice"** (inside a purple speech bubble). **"Listen on Spotify >>>"** (written in large white font). The image also includes the Spotify logo, which is a green circle with three white sound waves. The design suggests that the podcast focuses on amplifying the voices of disabled individuals from ethnic minority backgrounds.
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The image features an elderly woman with short red hair driving a silver mobility scooter on a paved road. She is wearing sunglasses, a white short-sleeved top, black pants, and white sneakers. A green shopping bag is hanging from the scooter, and a small basket attached to the front holds brown paper bags. The background includes palm trees, a metal railing, and a pedestrian walkway. In the top right corner, there is a blue and white logo that reads "Safer Mobility from Surewise," featuring an icon of a mobility scooter. The overall scene suggests a focus on safe and independent mobility for seniors or individuals with mobility challenges.
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Busy Life™ – Diversity Designs® Online Stores

Busy Life logo

Joanna Baker-Rogers is the visionary founder of Busy Life™, a brand dedicated to promoting inclusivity, empowerment, and positivity through sports and lifestyle products. Passionate about social change, Joanna believes in the power of communities to create a better world by fostering kindness, diversity, and accessibility. With a background in advocacy and a love for movement, she has built Busy Life™ to inspire people of all abilities to embrace sport and celebrate their achievements.

From the innovative Diversity Designs® collection to sustainable merchandise, Busy Life™ is more than just a brand – it’s a movement towards a more inclusive and supportive society.

Busy Life™ Ethos

At Busy Life™, we believe in the power of communities coming together to create positive social change. We strive to think, speak, and act in the best interests of others, especially those who may not be as fortunate as we are.

By doing so, we can all contribute to making the world a better place – not just for ourselves today, but for future generations.

We refuse to sit back and wait for change; instead, we take action on the things that matter to us. Above all, we believe in kindness – to ourselves and each other.

That’s why Joanna Baker-Rogers started Busy Life™. Her products have grown organically, reflecting our values, passions, and interests. She champions inclusion, kindness, smiles, and generosity in everything she does.

Joanna also loves staying active – running, swimming, walking her dogs, and more! She’s always thinking of new ranges and products to bring to our stores, ensuring that Busy Life™ continues to inspire and support our community.

The Busy Life™ Mission

Our mission, or business goal, is to empower and inspire everyone, regardless of ability, to take part in sports.

The Busy Life™ Vision

Our vision, where we aspire to be, is for everyone with a disability to be asked, “What sport do you play?” as a matter of course.

Diversity Designs®

The image is a montage showcasing various merchandise items featuring motivational sports-themed designs. The products include keychains, greeting cards, phone cases, and stickers, all unified by a purple gradient background and black-and-white silhouette illustrations of athletes engaged in different sports. Each product carries an inspirational message, such as: - "Shoot your shot! And show them bold! I do!" (depicting a wheelchair basketball player) - "Run, girl, run! And show them bold! I do!" (featuring a running athlete) - "Play your game! And show them how! I do!" (illustrating a wheelchair tennis player) - "The big pass! And you do too! I do!" (showing a soccer player in motion) The artwork focuses on inclusivity and empowerment, representing athletes of diverse abilities, including wheelchair users. The typography is elegant and motivational, enhancing the encouraging theme of the collection. The merchandise appears to be designed to inspire confidence, determination, and resilience through sports and physical activity.

When Joanna started Busy Life™, she envisioned an e-commerce business that harnesses collective purchasing power to create positive change.

Looking ahead, she also wants Busy Life™ to benefit its supporters. Building on the concept of affirmations, she aims to provide empowering and inspiring images that people can see and purchase. To achieve this, she created the Busy Life Diversity Designs® range.

Joanna recognises that not all sportsmen, sportswomen, and children are super fit, super slim, under 25, or able-bodied. This understanding led her to create the “Diversity Designs®” Collections, encouraging confidence in sports participation regardless of size, shape, age, or ability, while celebrating individual achievements.

These collections are truly inclusive, with a particular focus on parasport. They embrace diversity, inspire movement, and promote both physical health and mental well-being.

It is important to note that these T-shirts are not intended for workouts but are designed to be worn in between activities to:

1. Celebrate achievements.
2. Motivate to stay active.
3. Spread awareness about different sports and encourage others to get involved.

The current collections include:

  • Running
  • Ball sports
  • Tennis
  • Boccia
  • Winter sports
  • Archery

Additionally, the Move, More! Collection features designs for activities such as:

  • Dog walking
  • Yoga
  • Gardening
  • Other sports

Joanna is incredibly proud to have the support of elite parathletes Hannah Cockroft, Kym Crosby, Kirsty Bloor, and Stuart Bloor, all of whom endorse the Diversity Designs® range. She is also grateful for the support of Taz Anwar, a Hijabi runner from the Muslim community.

Additionally, Busy Life™ offers the SmileClouds™ range, a collection of clothing and accessories designed to support good mental health.

Busy Life Online Stores

All items are available to purchase from the Busy Life™ online stores:

Teemill Store

The image is a montage of eight models wearing various T-shirts featuring motivational and inclusive designs. The T-shirts have different background colors, including olive green, white, mustard yellow, navy blue, and pale yellow. Each shirt showcases a unique design that includes black-and-white silhouette illustrations, some depicting athletes and others emphasizing self-empowerment messages. Several of the T-shirts prominently feature the hashtag **#Inmysmiletime**, suggesting a themed collection focused on positivity, determination, and resilience. One T-shirt also includes the hashtag **#MySmileCloud**, reinforcing the uplifting and inspirational messaging. Key design elements: - Sports and activity themes, including wheelchair sports and martial arts. - Encouraging messages paired with dynamic illustrations. - A mix of casual and athletic wear, appealing to a broad audience. - A diverse representation of models showcasing the apparel. Overall, the collection appears to be part of a brand promoting confidence, inclusivity, and motivation through wearable fashion.

Teemill Store creates and sells quality, organic, print-on-demand products with award-winning sustainability. Check out Joanna’s T-shirts, tote bags and more.

Zazzle Marketplace

The image is a montage of various products featuring motivational and athletic-themed designs. The products include pillows, drink tumblers, phone cases, notebooks, keychains, and greeting cards. The designs prominently feature silhouettes of athletes engaged in different sports and activities, such as cycling, martial arts, wheelchair tennis, and meditation. Each item has a purple gradient background, and the designs are accompanied by encouraging phrases, such as: - "Nurse! I do!" - "Strike boy, strike hard! I do!" - "Ride, run, ride! And I do!" - "Play your game! And show them how! I do!" - "Shoot your shot! And show them how bold! I do!" - "Tilt your head and smile—awesome" - "Today is going to be a day filled with smiles." The artistic style is minimalist, using black and white silhouettes for the figures, with dynamic poses that capture movement and energy. The collection appears to be part of a themed merchandise line focused on motivation, sports, and self-empowerment.

Zazzle Marketplace is an online marketplace that allows the creation of Joanna’s print-on-demand merchandise. Check out her mirrors, tote bags, mobile phone covers and cases, and many other accessories.

Notch Bracelets and Charms

The image is a montage featuring a collection of rings and bracelets with engraved words and phrases related to neurodiversity and disabilities. The rings are made of anodized aluminum in various colors, including red, blue, green, and purple. Each ring displays a partial or full word associated with different conditions, such as: - **"stamme"** (likely referring to stammering/stuttering) on a red ring. - **"wheel"** (possibly relating to wheelchair users) on a green ring. - **"myautism"** on a blue ring. - **"Down's"** (likely referring to Down syndrome) on a purple ring. - A bracelet with multiple beads, each featuring different words. Additionally, the montage includes snippets of text emphasizing empowerment and acceptance of conditions such as ADHD, autism, Asperger’s, and dyslexia. These messages challenge negative stereotypes and promote self-identity, such as: - "ADHD completes me." - "Dyslexia is a strength." - "Autism is unique." - "No cure for Asperger's—it's a difference!" The collection seems to advocate for neurodiversity and disability pride, encouraging individuals to embrace their unique traits and identities rather than viewing them as deficits. The jewelry serves as a statement of empowerment and inclusion.

NOTCH is an achievement bracelet designed for Notches (like charms, but different). Joanna’s designs celebrate her Diversity Designs® range and my commitment to empowering the special needs and disabilities community.

Busy Life™ Gift Shop

The image shows two square magnets with a purple gradient background, each featuring a motivational design related to running and inclusion. 1. **Vision Impaired Runner Magnet** (left): - The design features a silhouette of a female runner with a guide runner, indicating vision impairment. - The text reads: **"Run, girl, run! And I do!"** - The hashtag **#inimagelikeme** is included, suggesting a theme of representation and empowerment. 2. **Girl Blade Runner Magnet** (right): - The design features a female runner with running blades, representing a prosthetic-user athlete. - It shares the same motivational text: **"Run, girl, run! And I do!"** and includes the same hashtag. Both designs celebrate the strength and resilience of adaptive athletes, promoting inclusivity and determination in sports. The use of silhouettes and a soft purple background gives the magnets a dynamic yet elegant look.

The Busy Life™ Gift Shop has a range of gifts available on Joanna’s eBay Store. All proceeds go towards supporting Busy Life™ in achieving its vision.

Follow Busy Life™ on Facebook, Instagram and LinkedIn. For any Busy Life™ Stores enquiries, email joanna@busy-life.co.uk.

About the Busy Life™ founder Joanna Baker-Rogers

Joanna Baker-Rogers at a summer feteJoanna Baker-Rogers founded Busy Life™ in 2019, after working as an Environmental Scientist, to pursue her passion for championing inclusion with a focus on disability.

She is also the co-founder of the Busy Life™ publication Crip Life™ – the UK’s freshest online disability magazine dismantling disabling barriers one article at a time.

Joanna has a master’s degree and a doctorate in autism. She also has a few labels of her own, including a speech impediment. Joanna is an advocate of overcoming social barriers for people with disabilities and particularly for anyone who doesn’t speak as fluently as most people do.

In addition, Joanna is a Councillor for Rotherham Metropolitan Borough Council. She was first elected in 2021 and most recently elected in May 2024 and is currently working as a Cabinet Member for Adult Social Care and Health.

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